![]() ![]() If you haven’t yet taken decided, remember that the choice should depend on two factors: the company culture… and your imagination.Does your brand send a regular newsletter? Many brands do. What about you? What kind of original columns would you choose? Your Choice of Original Sections for Your Company Magazine You can talk about ergonomics, sports, meditation, nutrition… All aspects that can impact the health of people in the workplace. Here again, the company must show that they care about this issue and are taking action toward it.Ĭorporate magazines can play a part in encouraging healthier choices at work so don’t forget to add a section about corporate wellness. To remedy this situation, create an HR column where you talk in detail about health insurance, employee shareholding, life insurance, etc.Įmployee engagement also depends on corporate well-being. However, not all these elements are formally communicated with employees and they might not know how to benefit from them. or, more simply, the key dates for your company’s major projects (past and present)Įmployee engagement depends on several factors including: the employees’ missions, their commitment to company values and management and the benefits offered.major external historical milestones and their impact on the company’s history.the people who had a lasting impact on the history of the company.important innovations made by the company.Using archive photos or testimonials, retrace the company’s milestones. You can talk about new technologies and the changes they will bring to employees and how they will transform the marketplace.Ĭonversely, you can take your readers on a trip down memory lane. Use storytelling to create serial fictions released in sequential issues to offer a glimpse into the world of tomorrow. You can choose to do so with an original format, opting to tell your story from a science fiction angle, for example. It’s a very important section as it allows employees to understand the strategic choices made by the company. You probably publish reports, articles or interviews about the medium and long-term challenges that the company faces. This will bring a more human, informal feel to your magazine, whilst helping to create shared cultural references. In these types of articles you can share unusual information, anecdotes or key figures about the company, the history of the brand or the way flagship products were designed. You can also use text boxes for small sections e.g. You don’t need to devote a whole page to these original sections. However, including a quiz and games section can be a real bonus.įor example, you can offer crossword puzzles or quizzes with answers in the next issue… These games should be about the company or a product. It is also a great way to showcase the diversity of skills within the company.Ĭorporate magazines generally aim to appear serious and professional. You can also set up a “My life as” column and let them share their thoughts and daily work. A video available on the company intranet can supplement the column.įor example, you can interview two employees working different trades who worked on the same project. In these testimonials, two employees exchange ideas or compare their points of view on the same topic. This can be achieved with an opinion piece written by a volunteer employee (different each time) or with a letter from the readers’ column.Īnother great way to put the spotlight on employees is to write an interview column. The easiest thing to do is to give them space to express themselves. However, it is important and should be used more frequently.Įmployees are looking for transparency, and want to read employee-focused content that is relevant to them. Providing space for employee expression is not necessarily the most original section in a magazine. You can also use them alternately, depending on your publication frequency.ġ) Opinion piece (an important and original column) ![]() Ideally, you should use them a few times before making sure via a quick survey or looking at the magazines’ metrics whether employees liked them. Obviously you don’t have to use them all. Here is a list of examples of interesting sections for company magazines. And one way to achieve this goal is to write original content.Ĭhoosing Original Sections for Your Company Magazine They are essential as they keep employees well informed and help share the company’s culture.īut corporate magazines also face another challenge: to remain compelling and interesting so that employees continue to read them. The most popular sections are editorials, news or employee profiles. In both print and digital company magazines, content is organized into columns or sections. Looking to add a touch of originality to your employee magazine? Today we’d like to share with you original ideas for your internal communication magazines. ![]()
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